Topic page for World Federation of Advertisers at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of World Federation of Advertisers articles and analysis

Articles: 5 Results
Will Gilroy, director of communications at the World Federation of Advertisers
May 25, 2011 by Will Gilroy

Think BR: Digital's new challenge

Marketers must behave in a manner that's acceptable to consumers, which is why the World Federation of Advertisers is attempting

Marketers expect to spend more time and money on social media in the next 12 months
March 28, 2011 by Rob Dreblow and Duncan Southgate

The value of a social media fan

Many marketers struggle to work out what social media fans are worth and how they can make them more valuable,

Facebook: study ranks fan engagement on brand pages
March 22, 2011 by Sarah Shearman

Facebook brand page study offers engagement pointers

A successful Facebook brand page is not necessarily one with a high number of fans, according to a survey of

Steve Lightfoot, communication procurement manager at the World Federation of Advertisers
December 20, 2010 by Steve Lightfoot

Think BR: Procurement is good for you

It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes

Google: changes Europe keyword policy
September 15, 2010 by Daniel Farey-Jones

Advertisers protest after Google changes European keyword policy

Four European advertiser bodies have criticised Google's introduction of a new trademark policy for its AdWords programme in the region,